Love. And letting it be known. And finding the gold.

There’s something brewing in my head. A triumvirate of ideas that speak into passion, people and the power of media. It starts with this image, now embossed on my heart. Two people embracing. Two factory workers. Bangladesh. In a far-off shopping mall, destruction is lighter: my trousers are torn from use and my shirt has […]

The Automaton has no emotion, thus no responsibility?

I was sickened this morning, while reading an NBC story via Pulse about the “traumatic amputations” and legs being blown off at the Boston Marathon, to see an awful ad placement that illustrates both the pros and cons of content-specific advertising. Set right into those paragraphs describing the extent of the horrific lower leg injuries, […]

Some reflections on experiences of my publishing journey as a first-time author

By Derek Botha [Note: Derek is a client of Moonshine Media. Hearing him enthuse about the journey of publishing his first book, I asked him to note his thoughts down. After all, he will never publish a first book again, but it’s a path many others might stumble or skip down. – Dominique] Some years ago, […]

Indie publishing secrets of success

I’ve not read any of Barbara Freethy’s fiction. Before today, I had no idea who she was – this despite her being a no 1. New York Times best selling author with more than 30 novels (where’ve I been?) to her name. But I like her already – a judgement based simply on some recent […]

Pride – Confessions of a Publishing Aid in Africa

Warning: gushings ahead. Sorry, I can’t help myself. After how many years in the business, I still just love, love, love that moment when you unwrap that single proof copy of a new book from the printer, and feel the weight of it in your hand, and you page carefully through it, possibly remembering to […]

‘There’s a gap in the market’

This is the number one motivation my clients tell me they’ll give a publisher when pitching for a new book contract. As if publishers, with all their experience, don’t know the market, and this never-before-been-published person really is the expert. [Fact is, this might well be true. I don’t necessarily believe publishers are market experts. […]

Help! I’ve got a book in me

About time too… I’ve been planning to do this talk and series of workshops for a while now. Wanted to have it perfect before I started, but there’s been so much demand, I’ve finally just jumped in. Here’s the info we sent out in the weekly newsletter for the local indie bookstore, Kalk Bay Books: […]

Tall Poppy Syndrome: Kony2012

(“Emotions recollected in tranquillity.” That was Wordsworth’s famous definition of poetry. Well, last night was a “spontaneous overflow of emotion”. Tonight is tranquillity. Cutting and pasting last night’s lines here does not make them poetry, that’s for sure. It just makes them unedited.) Kony2012: Thoughts on Like Form follows function. Facebook gives us the option […]

New school old school

One of the reasons that I am so excited about the arrival of digital in the publishing world, is that it gives all the old-fashioned values and hand-crafted treasures the breathing room they need. If I’m buying a book for its content only, then I want that delivered immediately. Make it easy for me. To […]

Hephaestus Books is a scam

Indie publishing. Still a concept that’s little-known here in South Africa, where I keep explaining to people that somewhere between self-publishing and mainstream publishing there might just be a rich, rewarding and authentic space for them. And quality is what I harp on about. Self-publishing, at its baser self, is that on-the-cheap product that Mom […]

Thinking, um ‘out the box’?

First there was the alternative approach to the print publication. And then a really neat (or not!) way of taking that to the electronic form without losing the essence. Great work, Visual Editions! Check out the videos by John Pavlus of Fast Co Design: Composition No.1: An iPad Art Book You Read On “Shuffle”

‘Creative Combustion’

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Take a look:  The handmade issue of Wallpaper* mag. Collaboration, artistry, passion, perfectionism, ingenuity, humour…

the moonshinemedia weekly

Read this week’s round-up of what’s happening in the publishing world.

On Teaching Self-expression

“I don’t have any problem with using others’ concepts and putting your vision onto them but straight out shooting to look like someone else isn’t going to get you (or anyone else) very far. Surely we are photographers because we want to share our personal vision of the world with others, much like writers and […]

Partnership in Publishing

“In essence, that’s what we all are, I think, publishers, authors, and booksellers: partners in the quest to find and engage readers. It’s a difficult task, but as long as I keep the attitude that we’re in it together, it’s easier to deal with the vicissitudes of being an author,” writes accomplished author Lisa Tucker in […]

Mobile web content in East Africa

Mobile web content in East Africa [Report] | memeburn. Erik Hersman’s report is short and to the point, making the case that there is possibly too much focus on fibre-aided connectivity and too little on mobile. He summarises as follows: “The success story of mobiles in the developing world is well known. Yet in the […]

Amazon: ebooks, print books, more and me

Amazon Says Now Selling More E-Books Than Print Books – Eric Savitz – The Tech Trade – Forbes. As of 1 April, says Amazon, they were selling 105 e-books for every 100 printed books. The good news, though, is that they’re also selling more books in total. People really are reading more, it seems. This […]

‘Go the F— to Sleep’: The Case of the Viral PDF

‘I just absolutely love this story. Here is a book that is only due to be published in mid June, the publisher admits to having done absolutely nothing to promote it, and yet it is already at the top of Amazon’s bestseller lists. How, you ask? Piracy! Read the story here: Go the F— to […]


Mixing Fonts | Hoefler & Frere-Jones. Oh, to live in a world where one is surrounded by beautiful things! South Africa has such scenic beauty, but I feel I am surrounded by such a dull aesthetic so much of the time. This is an environment wallpapered in dullness. In faux Tuscan houses. Comic Sans, Arial […]

Beautiful handscripted book cover

Posted by in Books, media

See some of the inside spreads here. Will you forgive me for stating the obvious, as it does need to be said: you probably would not have known about this beautiful celebration of paper and ink and craftmanship if you weren’t reading this e-ink. I came across it via Twitter which lead me to a […]

How the iPad fits in a Photography Workflow

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How the iPad fits in a Photography Workflow. A simply FABULOUS overview of apps and functionality of the iPad for photographers. From being a remote for your camera, to a provider of model releases and obviously an awesome portfolio tool.

How The Attack On Osama Bin Laden Was Live-Tweeted

How The Attack On Osama Bin Laden Was Live-Tweeted | Fast Company. Just in case you were in any doubt about the power of social media and the way it’s replacing many aspects of the role of traditional news agencies. The problem of course, still remains: how do you and I know that some random […]

The Nonviolent Method For Teaching English (via Avy Around the World)

Great blog! Is this travel writing or social commentary or a letter home? It is literature, I think. It is everything I love about The (New) New(est) Journalism. It is a simple story, told with flair, that transcends the mundane boundaries and definitions of genre. Good on WordPress for picking it up as a ‘Freshly […]

Think Quarterly: a beautiful book for slow intake by kings-of-speed Google.

Posted by in Books, media

See the whole mag here. Wow. Such lightness of touch and depth of thought. It makes me go “aaaaaaaaaaaaaah……” Much respect