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The Beast will show the way?

‘Each book will first go live as an e-book and, if that proves successful, the book will be published in paperback format.’ So says Tina Brown of her new publishing venture. See the full story in today’s The Media Online.

It’s a model I’ve been looking at closely, as I think it has a great deal of relevance for us here in South Africa. The part I’m not so sure about is pricing: how do you price a product when you launch it as an e-book when you still want to make good sales of the printed product? What ratios do you aim for, in terms of sales of e-product vs the printed version. Anybody have any advice or feedback on that?

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